Phase 01
Prototype
~1–2 weeks
A small team spins up a playable build fast. We're hunting for the fun before anything else.
- Playable build
- Fun found?
- Go / no-go
How We Work
Prototype. Produce. Back the winner.
How a game moves from a spark to a store, across our parallel teams.
The Path
Four phases, every title.
No game ships without walking every stage — from a quick playable prototype to backing the titles players actually love.
- Phase 02
Produce
Short cyclePromising prototypes go into a short, focused production cycle on a dedicated team.
- Core loop
- Store-ready build
- Real devices
- Phase 03
Test
OngoingWe put builds in front of real players and read the numbers — not our assumptions.
- Soft launch
- Player telemetry
- Iterate
- Phase 04
Back the winner
Long-termThe strongest titles get a finishing phase and ongoing updates. The rest still teach us something.
- Finishing phase
- Bigger updates
- Post-mortem
First Principles
Rules we work by.
The phases change shape for every game. These don't — they hold true from the first prototype to the games we keep updating.
01 / 03
Portfolio over lottery
One win can offset ten losses. The bigger the portfolio, the bigger the win rate.
02 / 03
Players decide
We follow behaviour in released games, not assumptions in a meeting room.
03 / 03
Finish what wins
Whenever a game does well, we go back and give it more love.
We don’t ship features — we ship feelings, then defend every frame that protects them.
1 winCan offset ten losses across the portfolio.
3+Teams building games in parallel.
Work with us
Pitch us a game.
Got an idea worth building, or a partnership in mind? Bring it to us — we move fast.